A Legacy Named After Loyalty
E&D Hat Company was born from a passion for timeless craftsmanship and named in honor of Rick and Jessica's children — Ellie and David. What started as selling hats at local markets and festivals has grown into the first full-service hat bar in Ventura County.
Rick De Leon, our master hatter, brings artistic intuition to every brim and crown. Alongside him, Jessica serves as co-founder and boutique director, ensuring every guest who walks into the atelier feels the warmth of a legacy being built in real-time.
The Master's Materials
We source only the finest raw materials from around the globe to ensure your hat lasts generations.
100% Australian Wool
Sustainably sourced, soft-to-the-touch wool providing exceptional warmth and durability.
Beaver
The gold standard of felt. Naturally water-repellent and capable of holding a sharp shape for a lifetime.
Rabbit
A premium blend offering a smooth finish and lightweight feel, perfect for all-season hats.
Palma Fina
Hand-woven palm leaves offering a rugged yet refined look, ideal for summer heat.
Ecuadorian Straw
Genuine Toquilla straw, masterfully woven for breathability and classic aesthetic.
Vegan Options
High-performance synthetic fibers and plant-based textiles for an ethical alternative.
Bespoke Customization
The Artisans
Rick De Leon
CEO & Hat Artist
Artist Rick De Leon designs custom creations with bold craftsmanship and expressive artistic spirit, shaping each piece with sculptural precision and creative instinct. His uniqueness comes from blending classic cowboy silhouettes with unexpected textures, hand-tooled details, and storytelling designs that make every hat a one-of-a-kind work of wearable art.
@rick_the_hat_makerJessica De Leon
Co-Founder & Boutique Director
Jessica brings the heart to E&D, believing fashion should be accessible and inclusive. She curates the boutique with varied sizing and budget-friendly options while championing local charities and community events.
@e_and_d_boutiquePatty Ramirez
Hat Curator
Patty brings her eye for style and deep knowledge of materials to help every customer find or create their perfect hat.
Notes from the Gallery
"Rick is absolutely passionate about his art. A true artist — lovely and knowledgeable. Will custom make anything and continue until it's perfect."
"Love this family-owned boutique! Rick is simply amazing at creating your perfect custom hat. Consummate professionals — personal and knowledgeable."
"A little gem of a gathering space — hat shop with custom option plus a large space for events. Country nights with music and line dancing. Fun space!"
Visit Us
Location
820 E Main St, Santa Paula, CA 93060
Hours
Tue–Sat: 11am–7pm
Sun: 11am–3pm
Direct Line
(805) 340-1370