Rick at work in the E&D workshop
"We don't sell hats; we sell confidence."
— Rick De Leon, Founder
In 2022, E&D Hat Co. was founded by Ricardo and Jessica De Leon — a couple who shared a love for hats. They started small, selling hats at local markets and festivals. The response was overwhelming, and they quickly realized they had tapped into something special.
As word spread, the business began to grow. They opened a brick-and-mortar store on Main Street in the heart of Santa Paula and expanded their online presence. Today, E&D Hat Co. is the first full-service hat bar in Ventura County, offering custom creation, cleaning, shaping, repair, and restoration.
At E&D, we believe hats are more than accessories — they're a way to express yourself and show the world who you are. That's why we're committed to providing our customers with the best possible products and service, one handcrafted hat at a time.
Behind the Name
The "E&D" in our name stands for Ellie and David — Rick and Jessie's children. Every hat we craft carries the love and dedication of a family business that puts heart into every stitch, every shape, and every conversation with our customers.
More Than a Hat Shop
We specialize in creating unique pieces that stand out in any crowd. We work with 100% Australian Wool, 100% Beaver, 100% Rabbit, 100% Palma Fina, 100% Ecuadorian Straw, and various blends — plus vegan options.
Round up your friends and book a mobile hat party for a hands-on, western-themed experience, or reserve our store's rustic space for your next event. We also proudly host community gatherings — from Honky Tonk Nights with live music and line dancing to charity events and Bingo Nights.
Style & Shape
Colors & Dyes
Charms & Pins
Feathers
Ribbon & Bands
Measurements & Fit
Branding & Stamping
The People
Photo coming soon
CEO & Hat Artist
Artist Rick De Leon designs custom creations with bold craftsmanship and expressive artistic spirit, shaping each piece with sculptural precision and creative instinct. His uniqueness comes from blending classic cowboy silhouettes with unexpected textures, hand-tooled details, and storytelling designs that make every hat a one-of-a-kind work of wearable art.
@rick_the_hat_makerPhoto coming soon
Co-Founder & Boutique Director
Jessica brings the heart to E&D, believing fashion should be accessible and inclusive. She curates the boutique with varied sizing and budget-friendly options while championing local charities and community events.
@e_and_d_boutiquePhoto coming soon
Hat Curator
Patty brings her eye for style and deep knowledge of materials to help every customer find or create their perfect hat.
What We Stand For
Every hat is handcrafted with premium materials and meticulous attention to detail.
More than a shop — we're a gathering place for friends, family, and the Santa Paula community.
When you put on the right hat, something changes. You stand taller and face the world differently.
What People Say
5.0 on Google • 5.0 on Yelp
Rick is absolutely passionate about his art. A true artist — lovely and knowledgeable. Will custom make anything and continue until it's perfect.
Darcy L. • Yelp
Love this family-owned boutique! Rick is simply amazing at creating your perfect custom hat. Consummate professionals — personal and knowledgeable.
Crystal P. • Google
A little gem of a gathering space — hat shop with custom option plus a large space for events. Country nights with music and line dancing. Fun space!
Devin B. • Yelp
820 E Main St, Santa Paula, CA 93060
Tues–Sat 11am–7pm • Sun 11am–3pm • Mon Closed
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